Route In is a personal newsletter that explores the intersection of walking and photography as tools for reflection and presence. Born during the lockdowns, the project grew out of a daily walking practice that helped me reconnect with myself and my surroundings. By repeatedly exploring familiar paths, I began to notice the subtle interplay between time, space, and perception—finding beauty and meaning in the everyday. The newsletter format is a deliberate departure from social media. It offers a slower, more intentional way of sharing, fostering mindful engagement between sender and reader. Each issue combines images and thoughts captured along the way, creating a quiet space for observation, storytelling, and personal insight.
I’m Andrea Brena, a designer, strategist, and cultural researcher working across industries, disciplines, and communities.
My practice is driven by the curiosity for how systems shape behavior, how stories influence belonging, and how design can enable participation at every level.
Hide
Cultural insights from the intersection of digital life, behavior, and belonging.
Hide
A global snapshot of creative experimentation inside adidas MakerLab.
Hide
A co-designed exploration of onboarding and engagement in corporate culture.
Hide
Redefining community through co-creation and decentralized collaboration.
Hide
Exploring how facilitation, trust, and design can foster collaboration within global organizations.
Hide
Capturing a year of collective creativity within adidas MakerLab.
Hide
Shaping a decentralized model for collaborative cultural insight generation.
Hide
Designing a resilient and scalable framework for decentralized, transparent self-regulation.
Hide
Reflective storytelling through walking and photography during lockdown.
Hide
Materializing a refreshed identity through experimental physical branding.
Hide
An editorial debut documenting adidas MakerLab’s creative culture.
Hide
Visualizing invisible stress patterns in plastic through photoelasticity.
Hide
Hide
Showcasing digital design capabilities to foster creative upskilling.
Hide
Celebrating individuality and collaboration through internal storytelling.
Hide
Hands-on prototyping and exhibition demystifying advanced manufacturing.
Hide
Curating cross-disciplinary lectures and workshops to spark creative dialogue and continuous learning.
Hide
Showcasing the personal passions of adidas employees and their impact on creative culture.
Hide
Bridging Italian craft heritage with global design through sourcing, storytelling, and strategy.
Hide
A lighting concept blending gesture, material, and color to create poetic atmospheres.
Hide
A modular textile system reimagining adaptable living through material innovation and design.
Hide
A bold furnishing series that pioneered the Arm Knitting trend through performative, sustainable craft.
Hide
A formative exhibition design project blending scenography, storytelling, and social media-savvy staging.
Hide