Instant Stories
Design & Making
2012
Role:
Project Lead
Design Lead
Client:
DMY Berlin
During my internship with designer Fabien Dumas, I unexpectedly shifted from lighting design to co-developing a large-scale group exhibition for Ventura Lambrate. The project, a collaboration with Werner Aisslinger Studio and event agency DMY, focused on presenting products in theatrical settings that traveled inside custom-built shipping crates. I contributed to both concept development and hands-on fabrication. One of my key ideas was to display each setting within a 4:3-format crate raised on trestles and was adopted to frame each designer’s work like a stage set, optimized for photography and social media sharing at the time. What began as a behind-the-scenes role became a formative experience in exhibition design, blending storytelling, scenography, and logistics. Years later, when asked how I’d approach it differently, I said: I’d make the crates square formatting them for the evolving visual language of digital platforms like instagram.
