Hack the Factory
Community & Participation
2018
Role:
Project Lead
Client:
Adidas
This initiative engaged 30 members of the adidas creative community through a hands-on, four-hour workshop held at the adidas Speedfactory in Ansbach. Participants explored the possibilities of advanced manufacturing by prototyping footwear concepts using innovative tools and materials. The workshop culminated in an exhibition co-curated with Stephen Russell, showcasing the creative process and all 30 prototypes. The display broke down the complexity of Speedfactory technologies, offering an accessible and inspiring view into rapid design, production, and experimentation. The experience highlighted the value of making as a learning tool and fostered cross-functional collaboration within the adidas ecosystem.
